My favorite magazine is the TELL magazine of Nigera.The advertisement I am about to review is contained in it's edition of February 26th 1999.It is an advertisement of the omega wristwatch.I believe that the members of the target audience of the advertisement are exclusively men.To begin with,the product being advertised is a masculine writ watch.The catch words and phrases used in the advertisement are also directed at men.The photograph of the wristwatch which appears in the magazine shows the wristwatch on a man's wrist.
The advertisement uses a combination of persuasive words and images to sell the product to a male reader.The words are not verbose. They sound simple and straight to the point.In truth, the words are contained in just one sentence-"Omega, worn by men who rule the world".As simple as these words may sound, they seem to give the impression that anybody who wears the wristwatch would end up ruling the world or that anybody who is already ruling the world needs to prove that fact by buying an omega wristwatch.The picture of a successful-looking, handsome man that appears on the page seems to be the icing on the cake.The picture lures,persuades,and appeals to the male reader to either prove his level of success by going for an omega wristwatch or to prove the extent of his aspiration for success by going for the wristwatch.All together,I consider the advertisement a great one.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment